This is the sixth of 8 lessons concerning web development strategy. Recently we discussed modules and plug in’s and how they can help enhance a CMS. We also learned that we have to be careful when installing by backing up our CMS. The students now know how to transfer files via FTP or file transfer protocol to and from a server. This lesson will concentrate on Social Media Networking and targeting our customers. There is a crafty way to get effective high quality back links that will increase the authority of our website. Ad campaigns are also a good way to market goods and services for a company. The students by now have learned to the keyword planner and target keywords. They also realize that there are really no magic shortcuts but that you have to really work at your article to be indexed well.
Keywords: social media, ad campaigns, target customers, back-linking
“The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.”
Simon MainwaringSubscribe To My YouTube Channel:
Social Media Backlinks Set Up Facebook Page
There is sometimes a fine line between being tasteful and yet interesting enough for someone to click on your ad and visit your website. Social media advertising give us an edge because we can market to people with specific interests. I think that “targeting interest” is one of the key factors when designing an ad campaign that gets results. Creative backlinks fall right into this category. Many people have fallen for many “Black Hat SEO” companies that promise webmasters many backlinks yet in reality they are doing great damage to a website by getting it banned. We will discuss these materials and more in this lesson on the web development strategy course.
TABLE OF CONTENTS
- Setting up Social Media Profiles
- Social Media Ad Campaign
- Targeting your customers
- Creating a social media ad on Facebook
- Back linking and SEO
- How to get back links
SETTING UP SOCIAL MEDIA PROFILES
Now that you know that URL structure is important to SEO you will look for this feature when setting up your social network profile’s as well. The name of your social media profile is important. Just look up your name if you have a social media profile. Chances are your social media profile will be on top. Check out mine below.
What does this tell us about social media? Let’s say that we were in the business of “Musical Instrument Decorations”. If that was our name on our social network profile we would be indexed well in the search engines. We could then engage our visitors with crafty messages and ads that lead to our website. If I were to Google “A1WebsitePro” check out the search results. You can see my facebook page that I created for A1WebSitePro on the first page of Google.
Now if you have read from the first lesson you would realize that someone who owns the business “Johnny Boy Inc.” but is in the business of selling “the best almonds” would benefit more if he used “the best almonds” in a URL. Now this becomes even more of a factor when creating Social Network Profiles. Social networks like facebook give you the ability to create not only “Profiles” but “Fan Pages” as well in order to target your audience and it all starts with the “name”!
We will target the Facebook social network platform for our demonstration here. Most people already have a facebook profile if you do not it is easy to set one up. I recommend that you use your name first and make that a personal page. In order to make a facebook profiles go to facebook.com and follow the instructions. You will have to have an email to confirm your identity. After you have created a facebook profile you now have the option to make a facebook page for your business. This will also give us the opportunity to advertise to the masses.
How to set up a facebook page
Log into your facebook profile and click on the facebook icon. Things may change as they often do since this writing but you can look for it. Its highlighted in red in the graphic. For this next session you must keep in mind that you have to have had a facebook for some time before you can create a business page. Next you want to look for where it says, “Pages”, when you hover your mouse over pages you will see where it says “more” click on that.
You will then see a list of pages that you have created; if you have not created any pages then you will not see any of course. The next thing that you want to click is the button “Create a Page”
You will arrive at a page like the graphic below. I am going to market the web development strategy course so I am going to click “Company Organization or Institution” I already have my Company page and my local business page for A1WebsitePro and Google Website pro. There is no limit to how many facebook pages that you can create. So you can create one for each product that you have or how many companies that you have. You also have other options as you can see from the graphic below.
After clicking the button the next thing that you will have to choose is a category and your business or product name! You can see here that I chose the category “education” and the name of the company as “Web Development Strategy”
On the next page I see that the name is still available on facebook so I can begin entering profile information. It matters what you put here so thing about what you are going to say. It would be helpful to research your keyword phrases before filling out this information. You can come back to this and fill it out later.
Now what you want to do is get a URL that describes your product or service. Remember to use your keyword tool to see what people are looking for. If the URL is already taken use a variation of your keyword phrases like we discussed in previous lessons. You can see in the graphic below that web development strategy USA was taken. So I had to try for something else that was similar. You will see what I ended up with as you read on. Click save info and then continue to the next step.
The next thing that it will ask is for you to upload a photo. Many companies like to use logos or their brand, I think that I good but for an education category I like a more personal touch so I am going to use my picture with some words with it.
Now as you go through the process it will ask you if you want to add this particular page to your favorites. I think this is a very good idea then it lets your friends know what you are doing. They in turn can share in liking the page as well.
Now that you have your page set up and claimed your URL they will ask if you want to create an ad. I do not think this is the time to create an ad just yet because we have no content on that page. So click on the “skip” button.
Now you will see what web URL that I was able to acquire and I am happy with that. Notice my URL, facebook.com/WebsiteDevelopmentStrategy. I am very happy with that. Then as you visit my page you can see that I have a variation of that keyword phrase called “Web Development Strategy”. Now all I have to do is add relevant content to that page and I will start being indexed for that keyword phrase.
My goal here is not only to create relevant content on this page but also link back to my website pages that talk about this content. Remember our link strategy lesson, we will take our keyword phrases and link back to pages that contain subject matter about the keyword phrase. We first have to make sure that our web page on facebook has relevant content linking back to our website so we should load the posts up with a bunch of relevant content first. The other BIG thing that you need to take into consideration is the eye candy. With the facebook pages we have a few rules to follow for the cover page. When we go to upload a photo we are given this warning.
“Note: This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn more about choosing a cover photo.”
It is also important to note the dimensions. Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will be stretched to this larger size. The image you upload must be at least 399 pixels wide and 150 pixels tall.
To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text, you may get a higher quality result by using a PNG file.
So let’s take a minute and create a cover photo for the web development strategy course. I am going to use Photoshop and when I create a new file it will ask me what I want the dimensions to be. I am going to follow the instruction above and try to create an appealing photo that I not only can use on my facebook page but my web development strategy website as well. I know that red colors stand out so I might entertain a border in red. You can also do this in “Paint” if you do not have a Photoshop editing tool. There is a good free photo editing software online called GIMP you can get the software at this URL http://www.gimp.org/downloads/.
Here is the graphic that I created for my Web Development Strategy page. I wanted to make it personal so once again I included my face on the page. You cannot have text covering the entire photo because that is against facebook policy so I put it on the left. I wanted my photo to stand out so I outlined it in red. I wanted to communicate learning something so that is why I used the brain picture with tentacles. I wanted something abstract that will catch the eye and then you have to concentrate on it for a second to understand the meaning of the photo. I also kept the text up a little because I knew that my profile graphic would be place over top of the heading graphic. If I made the photo look too professional it would take out the personal contact that I am trying to make with people. Best of all, guess what the file name is for the photograph? You can bet it is a keyword phrase that I want to be ranked for!
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