Social Media Backlinks Set Up Facebook Page

BACKLINKING AND SEO

In order to get your website ranking well you have to get good quality backlinks. Beware of emails that you get from SEO companies. 99.9% of the time they are offering what we call in the web development industry a “Black Hat SEO Technique”. I think it is best to start this part of the lesson out with some “Black Hat SEO” so that you are aware of the methods and techniques.

If anyone offers you an astronomical number of “Good Quality backlinks” block them from your email. There is no such thing out there. There are no short cuts when it comes to good quality backlinks no matter what the cost. If you fall victim to these people then your website will be banned from the search engines. Google is especially stringent when it comes to back linking.

Stay away from the sites that have links in every other sentence on their webpages. We should only concentrate linking our keyword phrases and variations of our keyword phrases to other articles on the internet that is talking about something that is similar to what we are talking about.

“Key word stuffing” is a term that we use to describe a website that likes to use their keywords over and over again. This use to be a technique that was and effective way to get to the number one position in the search engines but now will get you banned. As you use the Yoast keyword plug in you will be able to tell if you are using the keyword too much. Using your key word tastefully should be your goal. Put it in where it makes sense. If your keyword is not in the content enough you can try to rewrite you articles but I am of the opinion that if the plug in tells me that it’s not in there enough but it still makes sense I am not going to make a change and enter it in there over and over again just to satisfy the suggestion from the plugin.

“Hidden Text” is also another method that was effective when trying to rank for a keyword phrase. When the spiders use tome come and read a website they did not have a way to determine the text color from the background color. Well as the “Black Hat SEO” techniques came up with more and more ways to get ranked in the search engines by using short cuts, the search engines came up with solutions to block those websites practicing such techniques. One of those methods is the spiders will not read the background color of your website and then read the text color that is laid out in your CSS style sheet. We learned about style sheets in the last lesson and how to edit them.

Effective link building methods

One of the best ways to create good backlinks to your website is from your social network platforms. Create profiles on all your social networks then go to your website and share your content on your social network platforms. This will create backlinks from authoritative websites like Facebook, Twitter, LinkedIn and more. Another method is to find blogs that talk about similar subjects that you are covering on your website. You can even give them a link or comment on their article and give a link back to your webpage that discuss the same subject matter. Form relationships with these people and engage them often if you have a lot in common. Giving and getting links from such sites are a good way to increase the effectiveness of your link strategy. Be genuine and sincere, look at your competitors like partners and not competition. When you are first getting started out relationships will benefit you the most. Submitting your good quality content to the search engines themselves is also another way to create a good link building strategy. We discussed how to do this in the former lessons when submitting your website to the search engines.

Email Marketing

Do not forget the effectiveness of email marketing and using your link strategy there. You can email your friends, family and so on to take advantage of good link strategy building. Write a good email and link your keyword phrases to the certain pages on your website. Yes, the search engines do know what the people are clicking on in their emails and can help greatly increase your link building strategy. Check out the letter below to see how this could be accomplished.

Dear James

I have been writing about web development strategy and the benefits that businesses can receive from an effective website and link building strategy. I was hoping you could take a look and tell me what you think. I am looking for some good recruits and I thought that someone like yourself who is good at strategy games might be able to give me a little insight.

Thanks Brother

Maximus

I could if I wanted embed pictures in my email with alt and title tags that lead to different articles on my website. The benefit to email marketing is that since spiders cannot spider your emails the only thing that they can read is the keyword that is used to click on to get to your webpage. You can have many keyword phrases and link them all to different articles to your website. You can do this effectively also in an email signature that gets sent out with every email. Make it a practice to email your friends and family often using your keyword phrases so that they can click on them for you building your link juice!

You can also send an email like this though your facebook message system as well as other social network platforms building an empire of links that the spiders cannot have access too. I can send you an email with 3 words in it, “Link Building Strategy” and they have no way to see if there was any other relevant content in that email.