Businesses Giving Wrong Advice To Each Other Online Tragedy Financial Disaster

This post is about business giving wrong advice to each other. Sometimes in online business there will be fluctuations. These fluctuations can be cause by a variety of things.  Sales go up and sales go down. When they go down you seek out advice, right? Well, be careful what advice you follow and what advice you don’t follow.

Farsighted Business Advice

When you make a business decision you must be farsighted. We all must learn from our mistakes but we can learn from other peoples mistakes as well. Studying trends in your own business niche will help you become a more effective marketer. However, if you start taking advice from someone in another niche and implementing it in your own business strategy you could be headed for disaster. What works for one business does not necessarily work for another.

Jack Of All Trades Is A Master Of None

Recently I had someone tell me that a Jack Of All Trades Is A Master Of None. Well I probably would not go to a web developer to fix my car engine but I might have someone that changes my windshield change my windshield wipers. I might have someone that does break lines replace my breaks. I might have someone that does electrical work do a variety of tasks.

Part of the job of being a web developer for so many years is that you get to be a master of several trades regarding the web. There are many aspects of this trade that we must know and know well. Here is a bullet list of what every web developer should know.

• HTML Advanced
• Programming
• Responsive Coding
• CSS
• JavaScript
• Link Strategy
• SEO, SEM, SERP
• Data Analysis
• Email & Email Marketing
• Social Media Marketing

Within each one of these bullet lists are several things to know. Why does a web developer need to know these things? Because before they can build an application they have to know what to include in their scripts. This is what we call a “Full Stack Developer“.

Other Important Things To Know For A Full Stack Developer

If you think that the above list is all you need to know to be a Full Stack Developer then you would be wrong. A developer needs to be a ninja at other things as well. Here is another short bullet list.

• Video Creation
• Video Optimization
• Video Marketing
• Graphic Creation
• Graphic Optimization
• Graphic Marketing
• Ebook Creation
• Ebook Marketing
• Google AdWords
• Bing Ads
• Facebook Ads
• Twitter Ads
• Linked In Ads
• Syndication

So the point here is that a Full Stack Developer needs to know and lot of things because they all work together harmoniously. If you are taking business advice from someone that has not done at the minimum the above 2 lists then you are headed for disaster. The above list is just a start and not a complete lists of what needs done for specific businesses.

Background Story On Bad Business Advice

I was working with a business within the past year. The goal was to increase sales through various optimization strategies. I had planned to do this on a commission basis as long as I was the responsible one for the decision process.

Team & Data Analytics

There was a team assembled to take care of the lengthy process of “Organic SEO” and SEM, {Search Engine Marketing} or {Content Marketing}. I was to take the lead in this endeavor. I being a developer turned towards  Analytical data provided by Google Analytics. This is how I had planned to see our progress. Analytics provides the most important data when trying to market your site along with the Google Search Console.

Writing Articles For Indexing

I wrote a few articles in a way that I would know would be indexed in the search engines. Then I created some back link strategies from some social media platforms. So I studied how people made purchases on this specific site. What pages they visited before making the decision to buy. I noticed that the article that I wrote was producing sales. I also noticed that people were going to more descriptive product descriptions to buy.

Sharing Data Results & Being Rejected With Buyer Psychology

After sharing the data results with the team I concluded we needed more information on the product pages. These are also the listings that got indexed better in the search engines. The owner of that business stopped the process of adding more content to these specific product pages and told me that the data was lying.  He also started telling me about “Buyer Psychology”. I find that many times people will give into their gut instinct and not follow what is really happening on their site. If he knew what “Buyer Psychology” was he would of known the following. Taken from 10 Buyer Psychology Nuggets Every Social Seller Should Know

1. Greed. “If I make a decision now, I will be rewarded.”

2. Fear. “If I don’t make a decision now, I’m toast.”

3. Altruism. “If I make a decision now, I will help others.”

4. Envy. “If I don’t make a decision now, my competition will win.”

5. Pride. “If I make a decision now, I will look smart.”

6. Shame. “If I don’t make a decision now, I will look stupid.””

More on Buyer Psychology

In order to communicate “Buyer Psychology” you need to communicate all six points above. What was actually on the product pages are 4 to 6 bullet points that don’t communicate squat. He then went on to tell me that he does not need to convince people to buy on that page and that they already made the decision to buy before they got there.  Needless to say I had to give up leading the project.

I now have to deal with people like this giving advice to other people. What is a “Full Stack Developer” like me to do? LOL.

Marketing With A Full Stack Developer SEO Expert

Over the next couple of weeks my posts here on a1websitepro.com are going to show you the tricks of marketing your content. We will be using my good friend Jerry Kyle’s website healthyoldguru.com for this process, he teaches about “Living Better” through diet and exercise. First we are going to start with your pages and then we are going to market those pages. So subscribe and stay tuned to our posts here so your business can benefit . Here is the bullet list we are going to cover.

• Webpage SEO
• Webpage Speed
• Social Media Marketing
• Creation of Graphics
• Graphic SEO Marketing
• Making Videos
• Video Marketing

Conclusion

These days I do not argue with people. If they feel so strongly about something it is best just to step away yes, even when they are wrong. I will share the process with people who want to learn here. Please share and subscribe if you liked this article. Get ready for weeks of Full Stack Education!