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WooCommerce Conversion Tracking Code For AdWords

So you want to track your conversion for adwords? Here is how you do it for woocommerce.

Get the Conversion Tracking Code from AdWords *

Log into your AdWords account. Select “tools” then “Conversions”.

WooCommerce Conversion Tracking Code For AdWords

WooCommerce Conversion Tracking Code For AdWords

Next select “+ Conversions” and add one. You can see I added one called “purchases”.

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When you click on the name your created it will give you a conversion code. I am clicking on purchases.

Conversion Code

Conversion Code


Go To WordPress and Enter Conversion Code *

Now you want to go to your WordPress dashboard and open up your functions.php in your theme. It is better if you use a child theme so your changes are never overwritten. Put your tracking code in where it tells you too below. You do not need to get the order total but I will leave it in the code below if someone wants it.

add_action( 'woocommerce_thankyou', 'my_custom_tracking' );

function my_custom_tracking( $order_id ) {

// Lets grab the order
$order = wc_get_order( $order_id );


Go To Appearance then Editor *

Appearance - Editor

Appearance – Editor

Then Choose Theme Functions.php *

The theme functions will be on the right hand side of the screen.

Theme Functions

Theme Functions


Enter Your Conversion Tracking Code and Save File *

Make sure that you have your tracking code in there!!!

Save Update File

Save Update File

Congratulations you now have a conversion pixel installed so you can track your orders!

WooCommerce Conversion Tracking Code For AdWords was last modified: May 9th, 2016 by Maximus Mccullough

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