Adding Keywords from the Google Keyword Planner to a Spreadsheet
When you click “Get Ideas” in the keyword planner a list of keyword phrases will be displayed. Add them to your plan by clicking on the blue right arrows. You can then download all the keyword phrases to a spreadsheet like Microsoft Excel or Google Sheets.
Use “Ad Group” as Tags In Your Website
The first thing that I do is change the column “Ad Group” to “Tags”. These will become the tags to my articles and posts in my website.
Use Organic Keyword Phrases in Your Web Pages
After you download your organic keyword ideas you will start crafting an article using them. You have the certainty that people are actually searching for these phrases since you downloaded them from Google. You know that you are not wasting your time. So take your time and do a good job for your website optimization.
Organic Search Engine Optimization Tips for Headings
The content is the most important structured with the right heading tags. Think of a book or newspaper with all the subheadings in it. You have several paragraphs but those paragraphs need headings. Your reader should be able to glance down through your article within a few seconds to get the gist of the article. Having one big long paragraph is going to make it very difficult for your reader to even decide if they want to read your article at all.
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