Category Archives: Advertising & Marketing

Advertising and marketing are two essential components of any successful business. While they are often used interchangeably, there are some differences between the two.

Advertising is a paid promotional message that is designed to reach a large audience. It can take many forms, including television commercials, radio spots, print ads, and online banners. Advertising is intended to create awareness of a product or service and generate interest in it.

Marketing, on the other hand, is a broader term that encompasses all the activities a business undertakes to promote and sell its products or services. This can include everything from market research and product development to pricing strategies and sales tactics. Marketing is a more comprehensive approach to promoting a business and involves building relationships with customers to create long-term loyalty.

Effective advertising and marketing strategies can help a business increase its revenue, build brand awareness, and attract new customers. It is important to understand the target audience and tailor the message to their needs and interests. This requires a deep understanding of the market and customer behavior, as well as the ability to create compelling content that resonates with the target audience.

In today’s digital age, advertising and marketing have become more complex than ever before. Businesses must navigate a constantly changing landscape of social media platforms, search engines, and other digital channels to reach their target audience effectively. This requires a mix of traditional and digital marketing strategies that are integrated to create a cohesive brand experience across all touchpoints.

In conclusion, advertising and marketing are two critical components of any business strategy. They are complementary disciplines that work together to create awareness of a product or service and build long-term relationships with customers. A successful advertising and marketing campaign requires a deep understanding of the target audience, a creative approach to content creation, and a strategic mix of traditional and digital marketing tactics.

Submitting your products to Google and Bing for indexing is easy after you have the accounts set up.  URL submissions to the search engines are free. This is “Organic Indexing”.   Preliminary Steps Before Submission Remember that your post, products or pages are not indexed until you submit them. So take your time to make sure Read More

Marketing Guerilla Style

Welcome to the Guerilla Marketing Course. We as business owners know that in order to be in business we have to have a product or service to sell. Download Audio of this Article Listen to Audio Online https://youtu.be/w0xW90TtxzA Guerilla Marketing Product and Service Descriptions What you may not be aware of is that your product Read More

Refresh-Browser-To-Increase-CTR-and-Lower-Bounce-Rate

Scripts can boost visits and longevity to your website if used properly. Here is an example of the problem. The Website Visit Problem Someone comes to your website, load the page. They probably have about 200 tabs open in their browser and your website is in one of those tabs. They leave that loaded possibly Read More

Organic-Search-Engine-Optimization-Techniques-Tutorial-3

This is an organic search engine optimization techniques tutorial for your website pages. This article has many search engine optimization tips that you can take advantage of. We are going to start with adwords keyword planner as our main SEO tool. We will filter the keyword phrases for our search engine ranking. To make your job a little easier Read More

writing deep content

WRITING DEEP CONTENT THAT IS INDEXED “Effective communication is 20% what you know and 80% how you feel about what you know.” Jim Rohn The key to picking subject matter varies from website to website. It is very helpful if your website is covering one certain overall theme. For instance if your website is about Read More

SEO search engine optimization

Search Engine Optimization SEO Has Changed Search engine optimization SEO has changed. Google is constantly refining their search results to try to be the best at what they do. This may be frustrating to some of us that were using the keyword planner and analytics to help us with a better rank in the search Read More

SERP AND INDEXING

SEO Tutorial This can be a SEO tutorial for beginners intermediate or advanced users. The principles are the same and all laid out for you here. This is a SEO tutorial step by step so be ready to spend at least 20 minutes at your computer while you learn these steps. In this free SEO tutorial you will Read More